Task: to create a logo based on the shape of the Madeleine cookie (a small rich shell-shaped cookie) and an identity that reflects the country of origin.
The logo is based on an elegant handwritten font and the image of the cookie itself.The main element of the identity is the image of a lavender branch, which is the hallmark of French Provence.
Light, close to natural, tones, floral motifs, сraft paper and texture of design materials emphasize the elegance of the Provence style.
